Facebook (The Science of Marketing)

Facebook (The Science of Marketing)

Today I’ll be sharing some of what I’ve read in the insightful book by Dan Zarrella. He researches a wide variety of tools and platforms, analyzes those results and then shares them in his book. A few weeks ago we looked at Twitter. My apologies for taking this long to bring you this next blog post. Today, we’ll be taking a look at Facebook. As Zarrella reminds us often in his book, these things are not written in stone. This means that you should try them out and then see what works best for you or your company.

Zarrella collected data from the 10,000 most liked pages on Facebook and he found some interesting things.

  • Content posted on Saturday and Sunday tends to get more likes than content shared during the week
  • Content posted between 5 p.m. and midnight Eastern time, get more likes than content posted at other times
  • Positive content is better than negative. But negative is better than just being neutral
  • Photos, status, videos and link posts are popular in that order
  • Posts published between 4 and 6 p.m. Easter time tend to get the most shares
  • Posts that use the words share and like tend to get more shares and likes than posts that don’t
  • Easier to answer questions, the ones that use the words should, would, and which performed best than complex questions such as, “why” and “how”
  • It is best to post 4 or 5 times a week and no more than that
  • When writing a post, aim for a fifth grade level reading. Avoid large words if possible
  • We’ll be briefly looking at Pinterest next time around. To purchase a copy of the book, just click on the picture above.


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