I’m an iPhone kind of guy, but I do appreciate creativity wherever I see it. I like this really clever advertising campaign for the new Samsung Galaxy S4. Samsung challenged commuters in Switzerland to a ‘stare down’ contest with the S4, which is able to detect if someone is looking at it. The person who stares at the Samsung for 60 minutes wins a new S4. Sounds simple, but it isn’t. Samsung made sure of that. It’s great stuff!